I don't know about you, but I adore the excellent soccer ad that Nike ran during the Champions League. Understand, now, that I am hardly an ad aficionado. I am a person who watches the Super Bowl despite the ads, not because of them. And though, as a NCAA runner, Nike gives me free shoes, I am not particularly a Nike fan. But I am really, truly crazy about the "Take It To The Next Level" video. They had clips playing during the Euro, but it's simply not as cool unless you get the whole thing. I was actually feeling a bit bummed that I would only get the short version - possibly the only time I've ever been upset about having less commercial - but then today, in my post-Euro boredom, I discovered that Nike has posted an even longer version (the 'Director's Cut') online. Hup Nike Hup!
Bonus: I also learned today that the video is directed by Guy Ritchie, who is also responsible for two of my favorite movies ever. What a brilliant man.
(Also: the Nike Soccer page is really just all around awesomeness. Decent coverage of the US national teams and the Euro with nice pics to go with - check out this great one of Torres - interspersed with fun video from the TITTNL campaign.)
Disclaimer: Despite all appearances, I am not affiliated with Nike, am not being paid to promote it, etc etc. Really. The ad is just that cool.
No comments:
Post a Comment